ComEd Market Development Initiative (MDI)
Overview:
ComEd launched the Market Development Initiative (MDI) to promote equity and inclusion in its energy efficiency programs. In its startup phase, ComEd partnered with TWG and a leading Minority and Woman-Owned firm to strengthen community engagement and connect with diverse service providers.
What We Delivered:
-Marketing Strategy: Designed and led the development of MDI marketing campaigns aligned with community outreach goals.
-Community Outreach: Coordinated engagement with community-based organizations (CBOs), local influencers, and stakeholders.
-Event Management: Organized and executed educational events, workshops, and sessions to increase program awareness and participation.
-Partnership Development: Built strategic partnerships with businesses, nonprofits, and local leaders to amplify program impact.
-Multichannel Campaign Execution: Managed digital, print, and social media promotion and continuously optimized performance based on analytics.
Results:
TWG’s leadership laid the groundwork for MDI’s success by driving outreach, marketing, and partnerships that boosted visibility, built community trust, and empowered diverse providers in the energy efficiency space.
